Reagin von Lehe

Morning Brew / Freelance Copywriter

January 2024 — January 2025

• Wrote pithy and conversational ad copy for the CFO Brew, HR Brew, and Retail Brew newsletters

Smooth Media / Energy Central Newsletter Writer

July 2024 — October 2024

• Pitched and wrote stories for the Energy Central community platform, newly acquired by Smooth Media

• Curated and wrote the energy newsletter for publish twice a week

• Interviewed energy utility execs, legislators, market leaders, and investors

New Project Media / Reporter

October 2023 — July 2024

• Reported on project development in the C&I and microgrid beat

• Interviewed state legislators, market leaders, investors, buyers and developers within the industry

• Updated the main database product

Dow Jones News Fund Internship / NY Cannabis Insider Intern

June — September 2023

This program began with a 10-day residency in Philadelphia, PA where students in the inaugural Audience Engagement class learned hands-on from professors, mentors and guest speakers about SEO, data analytics, social media metrics, effective visuals and captions, AP Style, etc.

• Conducted audience and community engagement

• Wrote eye-catching Tweets and LinkedIn posts

• Implemented drip campaigns and wrote the morning and evening newsletters

• Made data-informed decisions: Utilized Parse.ly and Google Analytics to determine effective marketing tactics

• Edited and published stories for the website

University of South Carolina / Student Editor

January — May 2023

• Pitched, wrote and edited relevant feature stories

• Produced webpages and newsletters for students, faculty and alumni

Carolina News and Reporter / Staff Reporter

August — December 2022

This position was part of a job simulation for senior journalism students at the University of South Carolina — where students report on the local Columbia Metropolitan area.

• Served as editor for the governor election

• Reported and wrote daily articles

• Wrote long-form feature stories

• Designed visuals/took photos

• Wrote SEO-friendly headlines, Tweets and Facebook posts

The Daily Gamecock / Staff Writer and Photographer

September 2019 — May 2023

University of South Carolina’s student publication

• Wrote for the Arts & Culture beat section

• Took photos for stories and collaborated with other writers

Mount Pleasant Magazine / Audience Engagement Intern

May — August 2021

• Built Instagram and Facebook presences from the ground up

• Curated directories and event calendars

• Wrote medical beat feature stories

• Helped in the planning process for the Women in Business networking events

Lucky Dog Publishing / Island Eye News

May — August 2020

• Wrote features on local businesses and daily stories for Island Eye News